Zero
Following the ‘Get Onboard: Reduce. Reuse. Rethink’ exhibition that PriestmanGoode designed and curated at the Design Museum in 2019, Wallpaper* Magazine approached us to take part in its ‘Re-made’ project, a series of design commissions to mark the 50th anniversary of Earth Day, as well as acknowledge the need to rethink our relationship with the things we buy and use.
After an initial research phase, PriestmanGoode chose to tackle the vast amounts of waste created by food takeaway packaging in a bid to minimize the environmental impact of convenience culture and to rethink the whole system, from cradle to cradle. According to figures released in 2019, online food delivery and takeaway is a market worth over $53 billion a year globally. This is before the global pandemic led to significant increases in takeaways as food and drink businesses adapted to new revenue models to ensure their survival.
At its core, they identified three main issues with the takeaway industry: single-use packaging, delivery challenges, and food presentation. The solution, Zero, aims to encourage positive behaviour change, by creating packaging that is seen as a reusable, desirable object, rather than disposable.At its core, they identified three main issues with the takeaway industry: single-use packaging, delivery challenges, and food presentation. The solution, Zero, aims to encourage positive behaviour change, by creating packaging that is seen as a reusable, desirable object, rather than disposable.
PriestmanGoode conducted extensive research into food safe materials and chose to partner with some of the world’s leading materialists and designers working on sustainable materials including Paula Nerlich, Ty Syml, Lexcell by Yulex, Crafting Plastics, Pinatex and Margarita Talep.
PriestmanGoode
A design consultancy that delivers exceptional brand experiences for a roster of leading international companies.
From aircraft interiors, airports, public transport, and high-speed trains to hotels and consumer products, their diverse portfolio enables us to draw from their experience across different sectors to deliver new innovations.
This unique way of thinking has led PriestmanGoode to become brand and innovation partners with a number of leading companies around the world.
