THE UNCONVENTIONAL GALLERY

For the presentation of their collaboration with artist David Shrigley, Ruinart, France's oldest champagne house, is embracing the post pandemic world with 'The Unconventional Gallery'; an experience which helps fuse the virtual and the real of the art world that sits alongside the in-person fair making art accessible for all.

 

The collection, made up of 36 drawings, 3 Neons, 2 ceramics and 1 Doorway, is a curious study of the habits and customs of the vintners, oenologists, and other collaborators of Ruinart. With his drawings, David Shrigley takes us on an informative yet humorous journey of Champagne, making us aware of the environmental issues that Ruinart faces daily.

Zoom in and gain a closer look at each artwork with just a click. A digital gallery label accompanies every piece describing Shrigley's work pertaining to and around winemaking.

The virtual walk leads us through photorealistic open spaces with vast bright white walls and concrete floors.

Ruinart are trailblazers setting a new standard for virtual exhibitions and the future of virtual spaces and Metaverse.

 

makemepulse

We are a creative production company that partners with global brands striving to make aulhentic connections. We're not just here for the awards ithough they are nicel, we're here to make cutting-edge stunners that last, surprise and solve the problem.

This isn't art-for-art's sake or lech-cause-it's-trendy.This is about redefining the interactive space, We believe a talented, agile team and a fresh, insightful approach is how you elevate the field, get noticed and stand above the noise.


 
 
 

Credits

Client: Ruinart

Designer: makemepulse

Country: France

Photographs: © makemepulse, Ruinart

 
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