Filmar en América Latina 2020
FILMAR en América Latina is the most important festival dedicated to Latin American cinema and cultures in Switzerland.
FILMAR supports independent cinema and Latin American filmmakers, offers new films and great classics, promotes exchanges thanks to the many filmmakers invited by the festival.
The visual identity of the FILMAR 2020 festival is based on the Mayan languages, a means of transmitting knowledge and information.
The glyphs selected represent hands which here refer to actions closely linked to cinema such as framing, shooting or even composition.
For FILMARCito, the glyphs selected represent characters appealing to the imaginary world of childhood.
WePlayDesign
WePlayDesign is a Swiss design studio run by Sophie Rubin and Cédric Rossel. Our range of work spans across a whole spectrum; visuals identity, posters, motion design, fonts, webdesign, signage, book covers, catalogs and object. Our approach to design is playful, since we believe it is a creative way to solve communication issues.
This perspective allows us to create projects that are diverse and to offer novel graphic solutions. The play theme enables us to keep an experimental edge as well as an open mind to creative work.
Credits
Client: FILMAR en América Latina
Designer/Studio: Sophie Rubin, Cédric Rossel / WePlayDesign
Country: Switzerland
Photographs: © We Play Design
