Typo Lyon: The Shift
A branding project for Typo Lyon, an international conference on typography and design hosted by ATypi. The logo extends the stems of T and L and a typographic system named "The Shift" expands the stems of all letters in the alphabet.
This typographic system not only reflects the anatomy of the typography itself but also is used for the name of the experience which visitors can "expand" and "shift" their knowledge of typography.
Different letter combinations create unexpected shifts throughout the identity system, providing dynamic visuals at the conference.
Jo Iijima
I am Jo Iijima, a multidisciplinary graphic designer originally from Japan and currently residing in Pasadena. I specialize in brand identity, typography, and album artwork for musicians. I am originally from Japan and currently living in Pasadena. I have lived in a variety of different cities around the world, including Tokyo, Hong Kong, Vienna, Toronto and New York. These diverse experiences have enriched my personal understanding of the world. By growing up in and experiencing diverse cultures, I have always enjoyed looking at the graphics and posters found in different cities.
As a visual communicator, I am interested in knowing how our perception is influenced by and reacts to different design elements, including color, typography and shape.
