Petit-Planet
Petit Planet is a concept and identity of the kids’ division of The Hyundai. Studio fnt developed its brand identity that encompasses both lingual and visual aspects; from the brands’ name to the individual graphics.
Petit Planet refers to each kid, like a mini-universe, small but with infinite possibilities. The name also aims to convey a sense of experiential space that children and families can visit to enjoy as though an adventure.
Visualize these infinite possibilities of children with a graphic system that expands freely in our UNIVERSAL GRID that visualizes vertical, horizontal, circular, and planetary orbits.
![[studiofnt.com][307]web_DSCF2132.jpg](https://images.squarespace-cdn.com/content/v1/6006f3ce0cd8844d97aebcf8/1644594293552-96XI68GFIPWXDMWOI9E8/%5Bstudiofnt.com%5D%5B307%5Dweb_DSCF2132.jpg)
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Studio fnt
The Seoul-based graphic design studio was founded in November 2006. Collect fragmented and straying thoughts, and then organize and transform them into relevant forms.
Founded by Jaemin Lee, and working with partners, Heesun Kim and Woogyung Geel work together with a number of designers on various projects.
Credits
Client: Hyundai Department Store Co., Ltd.
Designer: Studio fnt
Country: South Korea
Photographs: ©Studio fnt / @Hyundai Department Store Co., Ltd.
