Life Extending Stickers
To carry out their purpose of promoting sustainability and fostering more responsible consumption, Makro and creative agency Grey Colombia have launched Life Extending Stickers, an initiative that seeks to extend the lifespan of fruits and vegetables by providing consumers with information and recipe suggestions based on their level of ripeness.
One of Makro's sustainable objectives was to reduce food waste and promote a sustainable lifestyle. So, to help the brand achieve this goal, Grey came up with a solution that responded to this necessity by educating and showing consumers that fruits and vegetables have a variety of preparations, from underripe to overripe.
The Life Extending Sticker drew a new journey towards the dissipation of food waste in Makro and the retail industry by showing people how to extend the life of their fruits and vegetables.
Grey Colombia
At Grey Colombia we hook people with famous and effective work. That which becomes part of the popular culture from which it is born.
This allows us to achieve the objectives of our clients and their businesses, at the same time that we develop an outstanding and recognized work with 19 Cannes Lions in 3 years and 71 Effies among other recognitions within the WPP agency network, recognized as global network of the year by Advertising Age.
At Grey Colombia, as in our offices in more than 144 cities in 96 countries, we create ideas that get people talking and move the consumers of the most beloved brands.
Credits
Client: Makro
Manufacturer: -
Brand: -
Designer: Grey Colombia
Country: Colombia
Photographs: © Germán Rojas
