KFHI brand renewal project
KFHI(Korea Food for the Hungry International) consulted with the bread and butter on an integrated brand renewal to develop a strategic platform that clearly and ethically communicates the brand’s core values.
KFHI’s previous inconsistent branding contributed to a weak image but now, it has adopted the new brand strategy, with their strong, unified visual language, across the board in its marketing communications.
Though NGOs used to focus on achieving change through donations, KFHI’s rebranding evidences how cohesive branding can allow NGOs to better communicate their beliefs. Through this brand renewal, KFHI has improved its brand awareness, contributing to increased donations.
the bread and butter brand consulting LLC
At the bread and butter brand consulting LLC, we began our journey as a strategic brand consulting agency in 2004 in the heart of London, providing market insights and integrated branding that encompasses innovative brand strategy.
The company has been expanding its global impact since the establishment of its Seoul office in 2009, culminating more recently in the opening of a US branch in New York during 2021.
the bread and butter not only specialize in retail consulting and branding but is also committed to providing clients with strategic insights. Importantly, the bread and butter always upholds our purpose as a benefit-driven branding business that creates a positive impact. These impacts of the bread and butter have been recognized internationally, as the company became Certified B-Corporation in 2018.
Credits
Client: KFHI
Manufacturer: -
Brand: -
Designer: the bread and butter brand consulting LLC (Sooyoung Cho/ Seokyoung Kim/ Jenny Yun/ Moorea Mehta/ Soyeon Min)
Country: United States
Photographs: © the bread and butter
