Future Format
Panagiotopoulos printing house has been active in the field of graphic arts since 1980. The new name along with the already acknowledged values of the company was the core of the logo’s redesign: Semiotik Design Agency chose to incorporate the name Panagiotopoulos to the brand identity in an attempt to unify past and future, tradition and innovation but also to a conceptual similarity with the company’s new name (Future Format).
Used the dot (.) as a key structural element and a symbolic representation of the circle. By incorporating the concept of scale, SDA created multiple pairs of the Future Format initials (FF) one of which was chosen as the basic logo form. These circles, used as elemental structural units, form the final shape -in this case, the letter F- by creating a system that represents Future Format’s identity in a visual sequence.
Typography: Four Point type system
MuirMcNeil
Semiotik Design Agency
An award-winning design consultancy that forms processes to deliver impactful, strategic, and future-proof solutions for ambitious brands. Founded in 2014 by Dimitris Koliadimas, who was previously co-founder and creative director of Designers United. Since 2005, Dimitris and his team have collaborated with exceptional individuals, great organizations, start-ups, and multinational brands around the world providing a wide range of design and consulting services, performing in complex environments, and achieving remarkable results. The works have been awarded numerous national and international distinctions, including D&AD, European Design Awards (ED), Red Dot Design Awards, Dieline, Pentawards, Type Directors Club (TDC), and Art Directors Club (ADCE Awards).
Credits
Client: Panagiotopoulos
Designer: Semiotik Design Agency
Country: Greece
Photographs: ©Semiotik Design Agency
