F-CUT: DESIGN YOUR VERY OWN FREITAG BAG
With the digital service tool, F-Cut, FREITAG now offers its customers the opportunity to design their very own super-unique model cut from the different digitized used truck tarps of their choice. For them, FREITAG in collaboration with DEPT developed a digital cutting table where they can forget design guidelines and customize a bag to suit their very own taste.
F-Cut offers a unique combination of used and real materials with digital perfection and a smooth product configuration, including 3D preview. Two different Messenger Bag models are available on the digital cutting table to be placed on the different digitized used truck tarpaulins. Users can also choose to include the FREITAG standard logo or the F-Cut special logo “MY FAULT.”
With this innovative initiative consumers are not only encouraged to explore their creative sides, but also gain a new perspective and appreciation for how versatile recycled materials can be.
FREITAG lab. ag
Something that started out as the idea of two brothers in a shared apartment in Zurich in the fall of 1993 has developed into a company that brings one-off recycled bags to the streets from Europe to Asia. Fast forward to today, the driving principle behind FREITAG has been to keep used materials in circulation for as long as possible. And for the future, there are even plans to close the cycles.
FREITAG lab. ag, headquartered in Zurich Oerlikon, is not only committed to the circular economy, but is also organized in circles. In 2016, the company, which today employs around 250 people and is still owned by the Freitag brothers, abolished the classic hierarchy, including management, and has since been working according to the principles of self-organization.
Credits
Client: -
Manufacturer: DEPT® Design & Technology AG
Brand: -
Designer: FREITAG lab. ag
Country: Switzerland
Photographs: © FREITAG lab. ag, Oliver Nanzig
