Ability Signs
Decathlon, the world's largest sports retailer, is on a mission to democratize sports for the many. So to push this commitment even further, we created Ability Signs, a design program that aims to change the International Symbol of Access forever.
Using Decathlon's existing signage system and colours, we created 25 custom symbols showcasing a variety of both wheelchair and non-wheelchair based sports. So instead of showing their limitations, the signs showcased everything that they can do.
Rethink
We're agents of change who've been integrated since day one.
From strategy, advertising and design to social, digital and product innovation, there are always new solutions and ideas to be found in every aspect of a business.
We're a completely owner-operated shop. All of our partners are hands-on leaders working on every aspect of our business. We're only accountable to ourselves and our clients - and we wouldn't have it any other way.
Our depth of experience and range of expertise, along with a rigorous creative process, consistently generate more, and more quality ideas - proving that creativity and discipline do go together.
